Meet the Founder

Leo Li

Founder＆CEO · KaiLionCrafts

Yangjiang Native

Factory Equity Owner

B2B Sourcing Expert

Founder-Led QC

4K Content Creator

Fluent English

Direct Access to the Decision-Maker

I’m Leo Li. Born and raised in Yangjiang—the hardware and cutlery manufacturing capital of China—steel and blades run deep in my family’s blood. 

My relatives run specialized factories: my father, uncles, and cousins are on the ground producing outdoor knives, kitchen knives, scissors, and kitchen accessories.

I founded KaiLionCrafts to solve the exact problems I used to face as a buyer: global companies overpaying through layers of middlemen, zero visibility into production, and absolutely no one taking real responsibility. I came back to change all of that.

In 2025, using my family’s entrepreneurial foundation, I established Yangjiang Kaili International Trading Co., Ltd. I personally acquired equity in our four family factories and unified them under the KaiLionCrafts brand.

The KaiLionCrafts Difference: Founder-Led Accountability that offering global buyers direct access to authentic production resources. I built this entire system from scratch for one singular purpose—to become the partner I always wished I had when I was a buyer.

What I Personally Handle

中国时间早上8点到凌晨2点，随时打电话或者视频通话，英语无障碍交流，也可以打电话来找我聊天或者交流技术方面，我亲自回复每一封邮件和信息

You’re not talking to a sales rep. You’re talking to the decision-maker.

 

  • No middlemen or junior sales reps.
  • No endless chains of approval.
  • Just fluent, straightforward English communication.

我之前做自媒体，拍照和拍视频很好，做阿里巴巴/亚马逊平台运营知道什么样的产品图片点击率和转化率高，我外贸业务员知道什么产品能让客户下单

 

After years of hands-on experience in international trade, digital marketing, brand operations, and supply chain management in Guangzhou, I returned to my roots.

When you partner with KaiLionCrafts, you deal directly with the decision-maker—the founder, the factory shareholder, the guy whose personal reputation is on the line. 

 

My promise is simple: You will always know exactly what your order looks like, where it is, and when it will arrive.

Your order is never just a number on a spreadsheet; it’s a collaboration. Every shipment that leaves our factory carries my personal honor and my family’s legacy.

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