FOUNDER STORY
The Person Behind
Every Shipment.
KaiLionCrafts is founder-led by design. Every production batch reviewed, every export order verified - personally. This is what factory-direct accountability looks like.
I am Leo Li, born and raised in Yangjiang. My family has deep roots in the local hardware manufacturing industry - my sister-in-law, uncle, and other relatives each operate specialized production lines covering kitchen knives, scissors, outdoor tools, and kitchen accessories.
After years of hands-on experience in Guangzhou - spanning international sales, digital marketing, and social media content creation - I witnessed the gap between Yangjiang's world-class manufacturing and global buyers forced to overpay through layers of middlemen. In 2025, with startup capital from my father, I founded Yangjiang Kaili International Trading Co., Ltd. and personally acquired equity stakes in 4 family-owned factories.
What I Personally Handle
For every single client. No exceptions. No delegation. No runaround.
Order Management
Every order — personally tracked, supervised, and confirmed from raw material to finished product. I am on-site, not behind a desk.
OEM / ODM Coordination
Logo engraving, handle material selection, packaging design, full private label development — I coordinate it all directly with the factories.
Production Video
I personally shoot factory footage, production process videos, and quality control documentation for every client order.
Live Factory Tours
Live video tours or real-time connection — in fluent English. Watch your specific batch being made in real time from anywhere.
Pre-Shipment QC
I personally approve the video inspection before goods leave. Full shipping documentation.
After-Sales Support
After-sales issues handled directly by me — no runaround, no escalation, no waiting. Lifetime defect warranty. I handle it.
It's like having your own person on the ground in Yangjiang.
MY UNIQUE ADVANTAGE
I Don't Just Sell Products — I Help You Sell Them
My professional career began in digital media and content creation. I built accounts on Facebook, Instagram, YouTube, and TikTok. I know exactly what visual content converts browsers into buyers. Every order comes with a complete, complimentary marketing asset bundle.
All professional-grade marketing assets are completely FREE. No extra cost. No conditions.
OUR TEAM
The People Behind Every Order.
Each category is handled by a dedicated team member — you always know who to reach.
QUESTIONS ABOUT WORKING WITH US
What Buyers Ask About the Founder Model.
Why does the founder personally review every shipment?
Because I built this company on accountability. In most factories, QC is a department and departments can be pressured, skipped or delegated away. When I sign off personally, there is no gap between the commitment we make to a buyer and the product they receive.
Can I contact the founder directly before placing an order?
Yes. I respond to all initial buyer enquiries personally. Email ceo@kailioncrafts.com or WhatsApp +86 134 2129 5360.
Is this a family business?
It started as one. The founding team came from within the Yangjiang manufacturing community. Today we are a structured company, but the founding values of direct accountability and quality-first production are still set by the people who started it.
What happens when the business grows, will quality be maintained?
Scale is something I think about carefully. We grow by adding capacity, not by removing oversight. The founder sign-off model stays regardless of volume.
“Your order is not just a number to me — it is the proof
of our partnership. I put my name and my family's
reputation behind every product we make.”
Ready to Source Direct from Yangjiang?
Send us your product brief — we respond within 24 hours.